Blog
Impact Beyond Certification
I’ve always wanted to make a difference. Not someday, not eventually – since I was 10 years old. Helping businesses become more socially & environmentally responsible isn’t just a career choice for me – it’s a lifelong mission.A few moments that shaped me:1....
The Future of B Corp: What the 2026 Standards Mean for SMEs
Now that I’ve had a bit of time to sit with the new B Corp standards, I finally feel ready to reflect and I’d love to hear how others are feeling about them too. There are things I’ll genuinely miss about the current standards, especially:🔹 The scoring system I’ve...
From Overwhelm to Action
From Overwhelm to Action My time in Mexico taught me two extremes: overconsumption and community resilience. On one side, you see the impact of relentless consumption - fast growth, fast fashion, fast everything. On the other, you find communities who thrive through...
Creating Sustainable Supply Chains
“There aren’t many low environmental-impact options (materials, logistics) on the market for us in our industry” is what I hear a lot from businesses. But after working at Innovate UK for nearly 10 years, I don’t think this is actually true. I just don’t think people...
Better Business = Better World.
I used to think business was a cut-throat kind of place. I stuck to the NGO and government sectors because they were always purpose-driven and that’s where I wanted to spend my time. How I wanted to contribute to society. If we think back to how commerce started, you...
Avoiding Greenwashing (and Being Accused of It)
I don’t think I could ever be accused of greenwashing. Or any kind of mis-leading or lying. Because one of my strongest “qualities” is being very direct. Ask any of my friends! It’s one of my strengths but it’s also been one of my biggest weaknesses. For...
The Cost of Doing Nothing
I’ve never been a fan of conflict. In the past, and still in some areas today, I’ve put my head in the sand to avoid direct confrontation. I thought it would make things easier, smoother, or more comfortable. It didn’t. 💡 Avoiding difficult conversations has never...
What led me here? A lifetime of moments.
I support product-based, heritage-rich businesses with high environmental impact transition into sustainable operations without compromising tradition or profitability. As part of this transition, I often support them to become B Corp certified, so that they have a...
10 things you don’t know about me
I thought the start of the year would be a good time to introduce myself: I set up Better Business. Better World with the purpose of supporting businesses on their social & environmental responsibility journey, specialising in B Corp certification. To date, I’ve...
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