About

ABOUT BETTER BUSINESS. BETTER WORLD

Better Business. Better World is a sustainability consultancy run by Camilla Barnes in Gloucestershire, South West England.

I’m not interested in sustainability for sustainability’s sake. I’m interested in what happens when you use it to build a better business.

I’ve spent my career helping organisations turn ideas into action – from innovation and business support through to sustainability, B Corp and environmental management.

I’ve worked with businesses at different stages of their growth and supported more than 40 organisations through B Corp journeys.

What I’ve learned is that most businesses don’t need another report. They need someone who can help them work out what matters, make difficult choices and actually implement change.

That’s what I do.

I help established, product-based businesses become more resilient, responsible and future-ready by turning sustainability into practical business improvement.

I specialise in supporting sectors like food, drink, personal care, and manufacturing through phased implementation plans, hands-on support, and structured decision-making tools that integrate ESG (Environment, Social & Governance) into everyday business functions – aligning culture, strategy, and operations for lasting impact.

I can support with certifications, if suitable, specifically B Corp, ISO 14001 and 9001.

I am a co-chair of Gloucestershire B Local (a network run by businesses for businesses, sharing social and environmental best practice in Gloucestershire).

I have been supporting businesses on their sustainable transformation journeys since 2017. Alongside my ESG work, I worked for nearly 10 years at Innovate UK/UK Research and Innovation – working on Women in Innovation and Young Innovator programmes, as well as business improvement.

Prior to this, I worked for 4 years at a sustainable development charity in a Biosphere Reserve in central Mexico, have a Masters in Latin American Development from London University and a BA in Spanish & French from Cambridge University.

Click here to find Camilla Barnes on LinkedIn

What does it mean for your business to be a force for good?

In this Voices of Leadership conversation, I talk to Dave Morris of Zentano Leaderhip about how leaders can align purpose, people and profit in real, practical ways.

I unpack the principles behind B Corp certification, share my varied career journey, and offer a grounded take on regenerative leadership, a model that empowers people and focuses on long-term impact, not short-term control.

This is a hopeful and insightful listen for any leader wanting to create positive ripples in their team, community, and beyond.